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As public relations enters 2026, insights from PRSA ICON reveal how AI, narrative intelligence, authenticity, and data governance are reshaping the future of communications.

Brand USA has named The Walshe Group as its new PR partner in Australia and New Zealand following a competitive RFP process. The appointment aims to boost U.S. tourism visibility across the region ahead of landmark events such as the 2026 FIFA World Cup, America’s 250th anniversary, and the Route 66 Centennial.

Today’s Wednesday breakfast briefing rounds up the most important developments shaping the communications landscape—from global economic conversations at Davos to corporate deals, regulatory news, earnings results, and agency leadership moves that matter to PR professionals.

This week’s PR roundup explores the growing risks shaping brand reputation, the implications of an FBI search involving a journalist, Wendy’s latest social media controversy, and the lasting legacy of a respected PR leader—offering timely insights for today’s communicators.

PR is no longer just about media coverage—it’s a strategic, analytics-powered function that protects reputation, builds trust, and drives long-term business value. As technology reshapes communications, PR now plays a role as vital as insurance in safeguarding organisations against reputational and stakeholder risk.

India’s consumer regulator has imposed penalties on leading e-commerce platforms over the sale of unauthorised walkie-talkies, highlighting increasing accountability for online marketplaces and the rising importance of regulatory compliance, transparency, and consumer safety.

Moët Hennessy Diageo has named W Communications as its new public relations partner in Singapore, tasking the agency with overseeing communications and brand storytelling for its portfolio of luxury wine and spirits brands.

Former President Donald Trump has renewed criticism of Federal Reserve Chair Jerome Powell, raising questions about leadership and accountability as a federal investigation remains ongoing.

A former New York City official who served during Eric Adams’ administration has been charged by federal authorities in a bribery and fraud case, adding to ongoing scrutiny of corruption allegations tied to City Hall.

A viral Reddit “whistleblower” post accusing a food delivery platform of exploiting drivers spread rapidly across social media before being exposed as an AI-generated hoax. The incident forced companies like DoorDash and Uber Eats into rapid public response mode, highlighting how generative AI is reshaping the misinformation landscape—and the risks brands now face.

The U.S. has announced its withdrawal from over 60 international organisations under President Donald Trump, including India-aligned solar and climate initiatives such as the International Solar Alliance. The move marks a sharp shift away from multilateral engagement and raises questions about the future of global cooperation on climate, development, and governance.

Exxon Mobil stock surged as a U.S. military action triggered fresh geopolitical risks, pushing oil prices higher and driving gains across U.S. oil companies.

Amazon is facing renewed legal scrutiny after a US federal judge allowed a class-action lawsuit over alleged pandemic-era price gouging to move forward, raising questions about marketplace accountability and consumer protection.

Intero Digital Hits the No. 6 position on the prestigious Clutch 1000 Elite list, highlighting its commitment to innovation, measurable impact, and long-term client success.

BingX has taken a major step in Romania’s digital ecosystem by sponsoring the country’s first crypto talk show, designed to educate viewers, discuss trends, and make blockchain easier to understand.

ECOPEACE launches AI water cleanup projects across Singapore and Dubai, testing intelligent robots and real-time monitoring tools to create safer, cleaner waterways for future cities.

Bitlock Wallet, originally known for its Telegram integration, is now preparing full-featured mobile applications. The upgrade aims to deliver better security, smoother usability, and broader access for everyday crypto users.

TIER IV has taken on a major role in the NEDO Project, developing advanced autonomous vehicle datasets that will help improve safety, reliability, and real-world performance for future self-driving systems.

Driven by EV growth and national security concerns, the US is restarting domestic graphite mining projects to cut reliance on China and strengthen its battery supply chain.

Bybit upgrades VIP airdrop rewards with added flexibility, aiming to boost trader engagement and long-term platform loyalty.