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As public relations enters 2026, insights from PRSA ICON reveal how AI, narrative intelligence, authenticity, and data governance are reshaping the future of communications.

Brand USA has named The Walshe Group as its new PR partner in Australia and New Zealand following a competitive RFP process. The appointment aims to boost U.S. tourism visibility across the region ahead of landmark events such as the 2026 FIFA World Cup, America’s 250th anniversary, and the Route 66 Centennial.

Today’s Wednesday breakfast briefing rounds up the most important developments shaping the communications landscape—from global economic conversations at Davos to corporate deals, regulatory news, earnings results, and agency leadership moves that matter to PR professionals.

This week’s PR roundup explores the growing risks shaping brand reputation, the implications of an FBI search involving a journalist, Wendy’s latest social media controversy, and the lasting legacy of a respected PR leader—offering timely insights for today’s communicators.