Blogs & News

India’s newly concluded free trade agreement with the European Union—described as the “mother of all deals”—marks a turning point in global trade. With expanded market access and reduced tariffs, the pact positions India as a major beneficiary while drawing notable reactions from international leaders.

As public relations enters 2026, insights from PRSA ICON reveal how AI, narrative intelligence, authenticity, and data governance are reshaping the future of communications.

Brand USA has named The Walshe Group as its new PR partner in Australia and New Zealand following a competitive RFP process. The appointment aims to boost U.S. tourism visibility across the region ahead of landmark events such as the 2026 FIFA World Cup, America’s 250th anniversary, and the Route 66 Centennial.

Today’s Wednesday breakfast briefing rounds up the most important developments shaping the communications landscape—from global economic conversations at Davos to corporate deals, regulatory news, earnings results, and agency leadership moves that matter to PR professionals.

This week’s PR roundup explores the growing risks shaping brand reputation, the implications of an FBI search involving a journalist, Wendy’s latest social media controversy, and the lasting legacy of a respected PR leader—offering timely insights for today’s communicators.

PR is no longer just about media coverage—it’s a strategic, analytics-powered function that protects reputation, builds trust, and drives long-term business value. As technology reshapes communications, PR now plays a role as vital as insurance in safeguarding organisations against reputational and stakeholder risk.

India’s largest airline, IndiGo, has been hit with a record $2.45 million fine after widespread flight cancellations in December triggered nationwide disruption and regulatory scrutiny.

India’s consumer regulator has imposed penalties on leading e-commerce platforms over the sale of unauthorised walkie-talkies, highlighting increasing accountability for online marketplaces and the rising importance of regulatory compliance, transparency, and consumer safety.