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IPG Shifts McDonald’s PR to Weber Shandwick in Strategic Realignment
In a strategic shift within IPG’s network, McDonald’s has moved its global PR responsibilities to Weber Shandwick, reflecting a push toward integrated communications and unified global brand messaging.
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From Coverage Counts to Credible Reporting: A Practical Guide for 2025
The Problem With “More Charts” PR teams don’t struggle to produce graphs; they struggle to produce numbers that survive questions . When leadership challenges a report, it’s rarely the narrative—it’s the math. Inconsistent definitions, double-counted coverage, or mysterious reach estimates erode trust. This guide focuses on a simple goal: make your PR numbers defensible —repeatable, transparent, and consistent across decks. The Measurement Stack That Works Capture & dedupe:
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