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Adobe and HUMAIN have launched a groundbreaking AI partnership to develop localized, culturally relevant technologies for the Arabic-speaking world. Their collaboration aims to strengthen creative industries, government services, and digital experiences with powerful, human-centered AI.

At CES 2026, Havas CEO Yannick Bolloré and Vivendi Chairman Arnaud de Puyfontaine revealed their groundbreaking vision for Human-AI Creativity, emphasizing collaboration between technology and human imagination to shape the next era of media, marketing, and storytelling.