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Cristiano Ronaldo has made a strategic investment in Perplexity AI, bringing advanced conversational intelligence to his CR7 Hub. The collaboration offers fans a more personalized, interactive experience while showcasing Ronaldo’s growing influence in the tech world.

Amazon has demanded that AI startup Perplexity halt the use of automated bots to access and purchase products from its marketplace, sparking a broader debate over data ethics and AI automation. The dispute underscores rising tensions between artificial intelligence companies seeking open data and tech giants protecting their platforms from unauthorized automated activity.