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IPG Shifts McDonald’s PR to Weber Shandwick in Strategic Realignment
In a strategic shift within IPG’s network, McDonald’s has moved its global PR responsibilities to Weber Shandwick, reflecting a push toward integrated communications and unified global brand messaging.
Editorial Team
Crisis Control: PR Lessons from Puerto Rico’s $3.5M Fraud Case
The $3.5 million Puerto Rico tax fraud case offers more than legal lessons—it’s a masterclass in crisis communication and reputation recovery. From transparency lapses to trust rebuilding, this incident reveals how strategic PR can turn a scandal into a story of accountability and reform.
Editorial Team
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