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From AI to Authenticity: PR Trends That Will Define 2026
As public relations enters 2026, insights from PRSA ICON reveal how AI, narrative intelligence, authenticity, and data governance are reshaping the future of communications.
Editorial Team
PR Roundup: Reputation Risks Rise, Press Freedom Under Scrutiny, Wendy’s Social Stir and a PR Leader Remembered
This week’s PR roundup explores the growing risks shaping brand reputation, the implications of an FBI search involving a journalist, Wendy’s latest social media controversy, and the lasting legacy of a respected PR leader—offering timely insights for today’s communicators.
Editorial Team
The Power of Storytelling in PR: How to Get Coverage That Travels Across Borders
In 2025, storytelling drives global PR success. Focus on human-centric angles, balance data with narrative, and tailor stories for local relevance to achieve cross-border coverage that resonates worldwide.
Editorial Team
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