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The Power of Storytelling in PR: How to Get Coverage That Travels Across Borders

  • Writer: Editorial Team
    Editorial Team
  • Oct 12
  • 2 min read

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In 2025, audiences are more global than ever — and so are the stories that shape brands. A press release may get you noticed, but it’s storytelling that gets your message to travel across borders, cultures, and platforms.

Here’s how PR teams can use storytelling to achieve coverage that resonates worldwide.


Why Storytelling Matters in PR

  • Emotion beats information: Facts are important, but emotions create connection.

  • Attention is limited: Journalists and readers alike are bombarded with content — a good story cuts through.

  • Global reach: Narratives, not announcements, are what make coverage shareable across markets.


Elements of a Strong PR Story

1. Human-Centric Angles

Reporters don’t just cover companies — they cover people.

  • Show the founder’s journey.

  • Highlight customer success stories.

  • Bring forward employee experiences that humanize your brand.


2. Data + Narrative Balance

A strong story mixes numbers with meaning.

  • Use research, surveys, or case studies to anchor your message.

  • Add context through real-world implications.

  • Avoid jargon — make insights relatable.


3. Local Relevance With Global Resonance

To cross borders, stories must be:

  • Culturally sensitive: Avoid assumptions or stereotypes.

  • Locally relevant: Tailor examples for each market.

  • Globally consistent: Stick to one overarching brand narrative.


4. Visual Storytelling

  • Journalists love infographics, charts, and video snippets.

  • Visuals make stories more engaging and more likely to be shared online.


How to Make Stories Travel Across Borders

  1. Package for Multiple Formats A single story can become:

    • A press release.

    • A blog post.

    • A video testimonial.

    • A LinkedIn thought-leadership post.

  2. Leverage Global Media Networks

    • Partner with wire services and cross-border publications.

    • Use influencer collaborations for regional reach.

  3. Build Relationships With Journalists Abroad

    • Don’t just pitch — engage over time.

    • Provide local insights that enrich their coverage.


Final Thoughts

In 2025, PR storytelling is not about pushing messages — it’s about creating narratives that people want to share. By focusing on human angles, balancing data with context, and tailoring stories for multiple markets, communications leaders can secure coverage that doesn’t just land — it travels.

PR isn’t about telling your story anymore. It’s about telling it in a way the world wants to listen.


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