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Top Stories
From AI to Authenticity: PR Trends That Will Define 2026
As public relations enters 2026, insights from PRSA ICON reveal how AI, narrative intelligence, authenticity, and data governance are reshaping the future of communications.
Editorial Team
Brand USA Appoints The Walshe Group as Its PR Partner in Australia and New Zealand to Boost U.S. Tourism
Brand USA has named The Walshe Group as its new PR partner in Australia and New Zealand following a competitive RFP process. The appointment aims to boost U.S. tourism visibility across the region ahead of landmark events such as the 2026 FIFA World Cup, America’s 250th anniversary, and the Route 66 Centennial.
Editorial Team
From Davos to Deal-Making: Five Stories Driving PR Conversations This Week
Today’s Wednesday breakfast briefing rounds up the most important developments shaping the communications landscape—from global economic conversations at Davos to corporate deals, regulatory news, earnings results, and agency leadership moves that matter to PR professionals.
Editorial Team
PR Roundup: Reputation Risks Rise, Press Freedom Under Scrutiny, Wendy’s Social Stir and a PR Leader Remembered
This week’s PR roundup explores the growing risks shaping brand reputation, the implications of an FBI search involving a journalist, Wendy’s latest social media controversy, and the lasting legacy of a respected PR leader—offering timely insights for today’s communicators.
Editorial Team
Why PR Has Become a Strategic Business Imperative in the Modern Era
PR is no longer just about media coverage—it’s a strategic, analytics-powered function that protects reputation, builds trust, and drives long-term business value. As technology reshapes communications, PR now plays a role as vital as insurance in safeguarding organisations against reputational and stakeholder risk.
Editorial Team
India Fines IndiGo a Record $2.45 Million After Mass Flight Cancellations Disrupt Travel Nationwide
India’s largest airline, IndiGo, has been hit with a record $2.45 million fine after widespread flight cancellations in December triggered nationwide disruption and regulatory scrutiny.
Editorial Team
Fines on Amazon, Flipkart and Meta Highlight Rising Regulatory Risk for Digital Platforms
India’s consumer regulator has imposed penalties on leading e-commerce platforms over the sale of unauthorised walkie-talkies, highlighting increasing accountability for online marketplaces and the rising importance of regulatory compliance, transparency, and consumer safety.
Editorial Team
Moët Hennessy Diageo Appoints W Communications as PR Partner for Singapore Luxury Portfolio
Moët Hennessy Diageo has named W Communications as its new public relations partner in Singapore, tasking the agency with overseeing communications and brand storytelling for its portfolio of luxury wine and spirits brands.
Editorial Team
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