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At CES 2026, Havas CEO Yannick Bolloré and Vivendi Chairman Arnaud de Puyfontaine revealed their groundbreaking vision for Human-AI Creativity, emphasizing collaboration between technology and human imagination to shape the next era of media, marketing, and storytelling.

Tronox Holdings faces a securities fraud class action after investors alleged the company made false and misleading statements about its business performance. With the court granting investors the right to lead the lawsuit, the case exposes serious concerns about corporate transparency and accountability within the industrial sector.

The $3.5 million Puerto Rico tax fraud case offers more than legal lessons—it’s a masterclass in crisis communication and reputation recovery. From transparency lapses to trust rebuilding, this incident reveals how strategic PR can turn a scandal into a story of accountability and reform.

The future of PR in 2025 is all about balance — combining AI-powered insights with authentic storytelling and human connection. From data-driven campaigns to empathy-led communication, brands are learning that real trust comes from transparency and purpose. Here’s how PR is evolving in the age of intelligence and emotion.

Agentic AI is transforming the way businesses operate — moving beyond simple automation to create intelligent digital agents that can think, act, and adapt. Platforms like Ominimo are leading this revolution, helping organizations build self-learning systems that streamline operations, enhance decision-making, and enable teams to focus on innovation. As the line between human and machine collaboration blurs, Agentic AI is shaping a smarter, more agile future for business and

AI is redefining storytelling in Public Relations. Discover how generative tools like ChatGPT and Midjourney are empowering PR teams to craft data-driven, emotionally intelligent brand stories that connect, scale, and inspire — all while keeping the human touch at the core.

In 2025, the press release has evolved from a static announcement into a dynamic, multichannel experience. The modern “release stack” integrates AI, automation, data, and storytelling to help brands amplify messages across earned, owned, paid, and shared media. From personalized outreach to real-time analytics, today’s PR professionals act like digital publishers — creating connected, measurable, and human-centered brand stories that cut through the noise.

The Problem With “More Charts” PR teams don’t struggle to produce graphs; they struggle to produce numbers that survive questions . When leadership challenges a report, it’s rarely the narrative—it’s the math. Inconsistent definitions, double-counted coverage, or mysterious reach estimates erode trust. This guide focuses on a simple goal: make your PR numbers defensible —repeatable, transparent, and consistent across decks. The Measurement Stack That Works Capture & dedupe: