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In 2025, a single social media post can trigger a global crisis. This playbook guides communications leaders on listening early, responding quickly, humanizing messages, and staying transparent to safeguard brand trust.

In 2025, storytelling drives global PR success. Focus on human-centric angles, balance data with narrative, and tailor stories for local relevance to achieve cross-border coverage that resonates worldwide.

In 2025, PR isn’t measured by clippings or impressions — it’s judged by outcomes. Learn which metrics truly reflect brand reputation and business impact, including share of voice, sentiment, and message pull-through, and why it’s time to ditch vanity metrics for good.

Expanding globally doesn’t mean building PR teams in every market. In 2025, leading brands are scaling smart — using unified narratives, regional partners, and AI-driven insights to run global PR efficiently while staying locally relevant.

Media monitoring tracks what’s being said about your brand — but media intelligence reveals why it matters. In 2025, leading PR teams are moving beyond simple tracking to AI-driven insights that shape strategy, measure impact, and manage reputation at scale.

PR in 2025 is transforming fast — powered by AI, data, and purpose. From predictive media intelligence to global storytelling and measurable impact, discover the key trends every communications leader needs to master to stay relevant and drive brand trust.